Category Archives: Content Management

Chatbots: The new Marketing tool

Pic shows Chatbots or robots chatting on desktops. Content for chatbots is created by Ascezen Consulting Lucknow India

What are Chatbots? Did you ever notice a small chat window, which pops up on a website, asking if it can help you? While one might think that it’s a human they are chatting with but it is actually a chatbot that has been programmed to assist you. Essentially, they are software applications that perform… Read More »

How does an idle website hurt your business?

As per the topic "idle website hurts business", this image shows a man browsing through a website on his laptop.

On the internet, your website is your identity. If you have a professional looking, dynamic website bundled with engaging content, it will not just attract visitors but compel them to come back again and again. Unfortunately, many businesses that have opted to create a digital presence for themselves have failed to utilize it to its… Read More »